Reco is the company of the group that specializes in the production of electric heating elements, thermostats and accessories for storage water heaters. The high degree of automation and efficiency achieved, and the simultaneous maturation of emerging markets, have allowed the company to undertake an internationalization process that has led to the expansion of its business and to use the acquired know-how to seize market opportunities.
The consolidated network of agents and distributors present in the various territories represents a strong point for the group, which is able to monitor the market and serve its customers in the most effective and efficient way possible. Today Reco exports over 80% of its products outside its national borders and boasts customers from more than 40 countries, with particular presence in Europe, the Middle East, India, China, North Africa and Americas.
Reco’s business model is based on a highly automated production process, thanks to strategical investments made in this direction over the years, which allows the company to respond competitively to the market demand. At the same time, the lean production adopted allows the company to be sufficiently lean and flexible.